Video Marketing becomes an important tool

Youtube has become a destination location for entertainment and education bringing tens of thousands of viewers a day to content.  which may make you wonder a little about these few questions:

Is Youtube viable for marketing?   The answer I believe is yes!
The reason my answer is yes to Youtube being viable is simply the facts.  First, you need to look at Youtube much as on demand TV channel.  Your video commercials need to not only be great visuals to have the most impact but also audio.  That does not mean the images have to be perfect.  A reasonable video editor can take a simple still shot of a product and slowly zoom in or out.  Along with an effective voice over can really be effective.

Does skipping ads on Youtube make ads less effective
A good metric on how well your message is grabbing viewers from the beginning is how soon viewers skip your ads.  It is important that the key phrases are upfront in your video ad or video commercial on Youtube so that those interested in your product or service are willing to watch.  Now this is assuming your doing a large geographic area or local area.  However, you can also trigger ads by keywords.  If your still getting a lot of skips than even with narrow targeting then consider making two or three video with different approaches to determine which video ad has more of an impact.  A powerful right to the point video ad will capture the viewer and keep them from skipping.  However, I highly doubt you will have a zero skip rate.  I do suggest that you put the key elements of your messages close to the front so that at 50% they have received those elements.

To see some good examples of video ads, you can view this channel - http://www.youtube.com/searchitlocalcom